Style & Vibes is digital media platform dedicated to Caribbean Style, music and culture. Bridging cultural borders by telling stories of the Caribbean region and its globally diverse diaspora. The blog has the distinction of being one of the longest running Caribbean digital media platform as it’s been around since 2007. S&V wanted to branch out and take on a new medium with their content. The S&V team was unsure of how to reach new audience with limited resources.
Marketing & Audience Strategy
A Brand New Medium
Style & Vibes needed help launching a new podcast that aligned with the brand’s reputation and from a content perspective, aligned with what the blog was already doing in written form and at the same time expanding the brands reach/audience. The goal was Maintain consistent content that was sustainable and appealing to audience while growing.
The Approach + Solution
A Tailor Made Strategy
Having an awareness of Mikelah’s (Style & Vibes Founder) personal brand and Style & Vibes made it easier to develop a strategy that best fits her personality,her brand’s personality but in a way that can expand the brand’s reach and influence. S&V was able to collaborate with us on ideas for podcasts, a solid launch plan, calendar and editing of the podcast.
The solution was to create a system for recording, editing and executing new podcasts not one by one but in batches. This system & timeline enabled them to produce consistent and effective episodes for the show.
Mastering The Method
In result, Style & Vibes broke into the podcasting world without a misstep. The new processes & framework resulted in more productivity, accountability and consistency. Immediate coaching & frequent feedback improved podcast performance and skills of hosts. S&V since launching seen significant growth. In 2019 alone the podcast has seen double digit percentage growth in viewership and downloads. S&V featured some high profile guests like international artists Konshens and Chris Martin, grammy nominee Etana & DJ/Producer Walshy Fire From Major Lazer